What kind of profiles you must be targeting? What kind of data you must have? Which information will going to be the success driver of your business? All these things play a key role in blooming the sales of an entity. It might sound very easy for majors like Google and Facebook to capture all kinds of information as these tech giants are in the business of gathering information. But for a firm needing specialized data, relating to its core business, the process may prove to be expensive and cumbersome.